About WaxHands Europe
Turn any location into a crowd-pulling, high-profit attraction.
Family-owned since 1992. 15+ years supplying professional wax hand systems to theme parks, museums, malls, cruise lines, and event operators in over 20 countries.
A proven B2B attraction concept that thousands of guests pay for every single day.
Proof & Credibility
25+
Years in business
50+
Countries served
100+
Installations
Madame Tussauds
Merlin Entertainment
Center Parcs
Trusted Brands
Our Story
Family-owned. International. Since 1992.
WaxHands Europe is an independent family-owned business, active since 1992, helping venues worldwide turn visitor traffic into memorable take-home souvenirs. From our headquarters in Borculo, The Netherlands, we supply professional wax hand casting systems, consumables, and on-site training to theme parks, museums, malls, cruise lines, and event operators in more than 50 countries.
The Opportunity
Why WaxHands Works as a Business
A proven commercial model with high margins, fast production, low operational complexity, and a fit for any high-traffic location.
High Profit Margins
Each wax hand typically retails at €10–€20 with a fraction in material cost. A strong per-transaction contribution.
Fast Production
Each hand takes 1–2 minutes. A single professional system delivers up to 160 hands per day.
Low Operational Complexity
One trained operator can run the experience. Full training and ongoing support are included.
Fits High-Traffic Locations
Theme parks, malls, airports, museums, cruise ships, events — wherever crowds gather.
The Experience
Interactive. Memorable. Family-friendly.
People are naturally drawn to the WaxHands machine. The interactive process — dipping a hand, choosing colors, watching it set — creates a moment guests remember and a souvenir they take home. That emotional hook is what generates word-of-mouth and repeat visits for your venue.
- ✓ Guests pay before they leave — no storage or fulfilment
- ✓ Works for families, teens, couples, corporate events
- ✓ Queues around the machine become part of the show
- ✓ Each piece is unique — personal, emotional, photogenic
Scalability
A Worldwide Model, Easy to Implement
From a single machine to a multi-site network — we supply, train, and support every step.
Start with one machine
A single location, a single system, full setup and training support from our team.
Expand across sites
Once profitable, add more machines or open additional locations — our supply chain scales with you.
Country & distributor partnerships
We work with country partners and distributors who want to bring the WaxHands concept to new markets.
Meet the Team
The people behind WaxHands Europe
A family-owned business. Direct lines to the decision-makers — no call centers, no hand-offs.
Erik Roosenboom
Founder & CEO
Founder of WaxHands Europe, with decades of international experience in the entertainment and attraction industry. Passionate about creating memorable guest experiences and helping partners build profitable businesses.
Rens Roosenboom
Partnership Manager
A young and driven entrepreneur raised within the industry, Rens combines hands-on experience, fresh energy, and a strong passion for growing WaxHands Europe internationally.
Johanna Bent
Head of Finance
Johanna oversees the financial operations of WaxHands Europe with a strong focus on structure, reliability, and sustainable growth — supporting the company's international expansion.
Certifications & Compliance
Documented. Audited. Safe to ship.
Our machines and consumables are backed by independent certifications. Download the documents you need for procurement, customs, or H&S reviews.
CE Certification
EU Declaration of Conformity
CE certification covering the full WaxHands product range, including Material Safety Data Sheets (MSDS) for every consumable.
TSCA Certificate
US EPA — Toxic Substances Control Act
Confirms that our wax and consumables comply with US chemical safety regulations.
WCA Audit
Intertek — Workplace Conditions Assessment
Independent social compliance audit (score 88%) for the factory supplying the LED tubes used with our machines.
IEC Report
International Electrotechnical Commission
Electrical safety test report for the WaxHands casting machine.
MSDS — Proline Gold Wax
WaxHands Europe
Material Safety Data Sheet for Proline Gold Wax.
MSDS — Proline Colors
WaxHands Europe
Material Safety Data Sheet for Proline color range.
MSDS — Separator Cream
WaxHands Europe
Material Safety Data Sheet for separator cream.
MSDS — Plaster
WaxHands Europe
Material Safety Data Sheet for plaster used in preservation kits.
Corporate Details
Who we are, on paper
Ready to turn your venue into a crowd-pulling attraction?
Talk to our team — a family-owned business with 15+ years of international experience.